In the 1920's a small Detroit druggist had uncovered and was selling Johnson & Johnson surgical tape to a car manufacturer who used the tape for masking two-tone paint jobs. By 1927 Johnson & Johnson recognized the market potential for tape products in the industrial market. A small department was formed to market "masking tape." Cellophane and paper tapes were soon developed for the industrial market. This new division of Johnson & Johnson was called the Revolite Corporation. In 1947 Revolite was renamed the Industrial Tape Corporation and in 1953 ITC became Permacel. (The name came from the brand-name "Permacel" , the first product shipped from its plant, a masking tape) In 1982, Permacel was acquired by Avery International, a self-adhesive label company. In 1988, Permacel was acquired by Nitto Denko.
Permacel claims a number of firsts, First masking tape, First filament reinforced tape and patents, First polypropylene tape, First PTFE thread sealant tape, First colored and waterproof cloth tape, and First aluminum foil tape. ( Source, corporate literature).
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