r women.Guess also markets other fashion accessories besides clothes, such as watches and jewelry. They also own the line Marciano. Claudia Schiffer, Anna Nicole Smith and Drew Barrymore are Guess models.
Guess was founded by Georges, Armand, Paul, and Maurice Marciano, four brothers born in Ouarzazate, Morocco but who supposedly grew up in the south of France and were influenced by the culture and style in the region. They moved to California in 1977 and founded the company in 1981. Seed money to start the business came from the Nakash family, owners of the Jordache denim empire. Their first product was a three-zipper style of jeans they named "Marilyn" . Department stores and fashion critics were initially reluctant to carry the new 'stone washed denim' jeans, but in December when Bloomingdale's finally agreed with Georges to stock two dozen pairs of the new jeans as a favor to the brothers. They sold out quickly.
In the 1985 Spielberg movie "Back to the Future", Marty McFly - wore distinctive Guess denim clothing, rumored to have been designed specially for the movie.
During the 1980s Guess was one of the most popular brands of jeans. The company was one of the first companies to create designer jeans. While the first jeans were for women, in 1983 a men's line debuted. In 1984 Guess introduced its new line of watches known as "Guess", "Guess Steel", and "Guess Collection ." The watch line is still in existence today, and has been joined by a number of other accessory sidelines. In 1984, they also introduced a line of baby's clothes, called "Baby Guess".
In the 1990's, they also had a division called Guess Home, which featured bedding collections and a number of towel collections. By the end of the decade, sales dropped and Guess discontinued their home division.
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